MSNBC Airs ACA’s ‘Heavy Handbag’ Tips

American Chiropractic Association (ACA) member Michael Minardo, DC, was recently featured in a video clip on the popular news Web site MSNBC.com. The story – which was arranged by ACA communications staff – offered advice on how women can avoid back, neck and shoulder pain when carrying a heavy or oversized handbag. The segment, which appeared prominently on the MSNBC.com homepage, was also broadcast on WNBC- 4 of New York City and NBC-5 Dallas, Texas. MSNBC.com is a leader in breaking news and original journalism on the Internet. Serving 4 to 5 million site visitors daily, the news site typically handles 50,000 simultaneous users, with as many as 400,000 site visitors during major breaking news events. This latest television segment is just one of the many media relations efforts conducted by the ACA on behalf of its members. ACA’s public relations team works to increase demand for chiropractic care and ensure that chiropractic receives accurate and favorable exposure in the media. Through proactive news releases, letters to the editor, and other vehicles, the ACA has reached millions of consumers with pro-chiropractic messages. Click here to watch the video. To view additional excerpts of media stories that mention doctors of chiropractic and/or chiropractic care, click below to visit the ACA web site.